Lacoste Spring-Summer 2010
Summer---especially in our part of the globe---calls for board shorts and loose, barely there t-shirts. If you're a bit more dressy, then you were flip-flops or Espadrilles. And that's because the ideal destination for a summer like ours would be to forget about life in the beach.
For city lovers however, who rarely visit the countryside and have a certain affair with the urban zone, slipping on barely there t-shirts and board shorts to the mall would be a little too "homey". And for me, that's pretty questionable.
It's not that people should wear dinner jackets heading out, but it's wiser to look more covered up and decent when others would be seeing you.
Great thing that the classic French house of cool sportswear, Lacoste, is readily available in Manila and the world over. For Summer, it's all about comfort without sacrificing the "dressy" in a man. For people like me who finds it hard going out in "homey" ensembles, Lacoste (or at least being inspired by it) solves a summer wardrobe query. Simple, cool colored picque shirts, rolled up khaki and ice blue trousers, mesh sneakers and easy casual wear make up an incredibly laid-back yet ultra chic wardrobe for the heat of the season.
The catalog, does a lot of the talking and you'll know why Lacoste is the right choice for Summer fashion.