THE EDGE

CAMPAIGN MAN:

SEAN O'PRY for ZARA

And it still bothers me how he's not number one.

Sean O'pry, the man with the face does it up it in true sober style for ZARA's Fall 2010 campaigns. If you haven't heard the news that 2010 is almost all about melancholic elegance and rugged style, then take your cue from ZARA.

The best photos of Sean are the ones with the deep red backdrops and photos in black and white. With his disheveled hair and unshaven look, it's probably one of those few high-street campaigns that you pay way too many glances at. But don't forget the clothes...they too deserve as much admiration as the model wearing them.

source: Design Scene

-Gerard