Friday, July 3, 2009


Bruno Pieters, the man behind Hugo by Hugo Boss, perfected the art of lines.
Having seen the collection, all I could think about are lines, lines and lines. His impeccably cut suits that create the impression of authority and a little snobishness in white, light blue and black (including all those sleeveless coats that remind me strongly of Yves Saint Laurent Spring 2008) are far from relaxing. Even though the layers and layers---and the choice to not layer, of fashionable separates propose countless ways of styling and supposed comfort, I find nothing pretty soothing about wearing these clothes. This is the complete opposite of Dries Van Noten for Spring 2010 and also Givenchy. Nothing from the collection suggested rest or comfort and instead have upped the ante on a sort of intellegent chicness, clean, strict lines and structure that make up for a masculine edge to the collection. This fact aside, what took the masculinity away from the tailoring and the sterness of everything are the gold detailings and the thin, strappy gladiator sandals that are somewhat feminine---in my opinion. But it doesn't mean that they're ugly. The gold and white suit is perfect for Dries Van Noten's Spring 2009 womenswear collection. The collection---despite references to other designer efforts from both the menswear and womenswear area, imposed a fact that however and whichever way a man opts to dress, Hugo by Hugo Boss for Spring 2010 is one risky yet elegantly fresh route to take. And I think it'll be pretty difficult to take away the fact that these clothes are purely architectural AND beautiful.



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