Wednesday, May 18, 2011

THE CAMPAIGN:

CLEMENT CHABERNAUD & OTHILIA SIMON
YVES SAINT LAURENT SPRING/SUMMER 2011 EYEWEAR


Doing an eyewear campaign this elegant has got to be for an equally elegant brand. 
Yves Saint Laurent's designs are rich and almost overpowering despite its simplicity, exactly what YSL is known for. Photographer and director Karim Sadli's hand at this campaign is genius, stripping everything to its barest and cleanest form, from handsome Mr. Clement Chabernaud to the fresh and beautiful Ms. Othilia Simon both looking like heavenly creatures, give YSL's glasses so much justice, you would want to buy every single piece on the video. Simply put, it's beautiful dramatic but definitely straight-to-the-point...Amazing.

- Gerard

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